Network marketing is an integral part of the enterprise's overall marketing strategy. It is a variety of activities to achieve the enterprise's overall business objectives and create an online business environment by using the Internet as the basic means. The synonyms of the concept of network marketing include: online marketing, Internet marketing, online marketing, Internet marketing, etc. These words all mean the same thing. Generally speaking, network marketing is a marketing activity carried out mainly by means of the Internet.

The ways of network marketing include: search engine registration and ranking, links, advertisements, information release, establishment of online monopoly stores, participation in the windows and doors forum of well-known industry network media, co-sponsoring renovation or door and window knowledge lectures with well-known industry network media, blog marketing, etc. How to bring the maximum value of network marketing into full play for hardware enterprises of doors and windows? The combination of traditional storefront and network marketing is the best way out. This is the consciousness of more and more door and window suppliers. At present, many professional door and window marketing websites are rising at a high speed. They are more precise and professional for the people, and their marketing methods are more diversified. Now more and more door and window suppliers have felt the limitations and shortcomings of traditional channels, and began to vigorously expand network channels, trying to combine the two to achieve complementary advantages. If it is said that sales through the network before is somewhat fashionable psychology, then now more and more window vendors feel that this is the only way for the development of window and door enterprises.

The combination of network marketing and mobile marketing has the advantages of wide range, fast speed, low cost, no enterprise is absolutely limited by its size, and can obtain information equally and display its own advantages equally. It can make small businesses rapidly expand their visibility, and network electronic marketing is the only "sharp weapon" for small and medium-sized enterprises. And instant, interactive and personalized mobile media marketing, such as mobile phone, bus, subway video marketing, has become a new channel to disseminate differentiated information content. It can be said that how fast IT develops, how fast network marketing develops. Network marketing is a long-term direction and strategy. Therefore, for the door and window industry, network marketing is not a matter of doing or not doing, but how to do it. The whole industry needs more professionalism and good network performance, especially how to combine other channels to open up the sales and promotion situation. This trend will accelerate under the cold spell of the financial crisis.